Category: Uncategorized
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How to Turn a Hand-Drawn Sketch Into a Logo
Quick answer: Turning a hand-drawn sketch into a usable logo involves photographing or scanning the sketch clearly, sharing it alongside a written brief explaining your business and intent, and having a designer digitally redraw it as a clean vector file — rather than simply tracing the sketch as-is. The result keeps your original concept and…
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How Often Should a Small Business Post on Instagram in 2026?
Short answer: Most small businesses should aim for 3–5 feed posts per week, plus daily or near-daily Stories, and 1–3 Reels per week if capacity allows. Consistency at a sustainable frequency outperforms sporadic bursts of daily posting followed by weeks of silence. The right number depends more on what you can maintain reliably than on…
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WordPress vs Wix vs Squarespace for South African SMEs
Short answer: Wix is best for South African SMEs wanting the fastest, most beginner-friendly setup with minimal ongoing maintenance. Squarespace suits businesses prioritising polished, design-forward templates, especially in creative or visual industries. WordPress is best for businesses that need long-term flexibility, scalability, or specific functionality (bookings, e-commerce, membership areas) that off-the-shelf builders can’t easily handle.…
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How to Resize a Logo for Instagram, Facebook and a Website Without Losing Quality
Quick answer: To resize a logo without losing quality, always start from your original vector file (AI, EPS, or SVG) or the largest available high-resolution PNG, never enlarge a small image upward, and export separate versions sized specifically for each platform — Instagram profile photos display at 320×320px, Facebook profile photos at 170×170px (desktop), and…
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Why Your Website Isn’t Getting Leads (Even With Good Design)
Short answer: A visually polished website still fails to generate leads when it lacks a clear call to action, isn’t actually attracting the right traffic, makes contacting you difficult, doesn’t address visitor doubts before they leave, or loads too slowly on mobile. Good design solves how a site looks — lead generation depends on a…
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How Much Should a Small Business Website Cost in South Africa?
Short answer: A small business website in South Africa typically costs between R0–R500 for a DIY builder plan, R2,500–R12,000 for a freelancer-built site, and R15,000–R60,000+ for an agency-built site with custom design and functionality — plus ongoing hosting and domain costs of roughly R100–R500 per month. The right budget depends on how much of the…
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How to Design a Logo for a Business With No Name Yet
Quick answer: If you don’t have a business name yet, hold off on final logo design and focus first on naming — a logo is built around a name, not the other way around. In the meantime, you can safely develop visual direction (colours, style, mood, typography preferences) that will carry over once the name…
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How to Choose a Web Designer (Questions to Ask Before You Pay a Deposit)
Short answer: Before paying any deposit, ask a prospective web designer: what’s included in the quoted price, what’s excluded, who owns the final files and code, what the revision policy is, what the realistic timeline looks like, what happens after launch (support, hosting, maintenance), and whether you can see examples of similar work they’ve completed.…
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Cheap Branding Mistakes That Cost SMEs More Money Later
Short answer: The most expensive “cheap” branding mistakes are: using a logo with no proper file formats, skipping trademark/naming checks before committing, building a brand with no colour or font consistency, copying a competitor’s visual style too closely, and treating branding as a one-time expense instead of an evolving asset. Each of these looks like…
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How to Write a Design Brief in 10 Minutes (Free Template)
Quick answer: A working design brief only needs seven things: what you need designed, who it’s for, what problem it solves, your brand basics (name, colours, existing assets), 2–3 visual references, what to avoid, and your deadline/budget. Filling in short, direct answers to each — rather than writing polished paragraphs — takes most people under…
